PRE-REBRAND PACKAGING

FULL LEAF TINS: The original brand expression utilized traditional 3/4 view photography and centered layouts.
BRAND STYLE GUIDE


PHOTO ART DIRECTION


INGREDIENTS/ECOM: Ingredients are treated like art. It has one whimsical element or the magical moment can be in the playfully, sophisticated way it is styled. Lighting has a strong sense of direction. Framing is straight overhead or directly in front of the subject. Photographers: Armstrong Pitts/Various

LIFESTYLE: The new brand lifestyle photography depicts magical moments, as if the subject were in a
dream with a heightened sense of reality. They are whimsical and invites the viewer
to imagine the possibilities. Photographer: Cade Martin
PACKAGING





SHELFSET
