PRE-REBRAND PACKAGING
![](https://cdn.myportfolio.com/9dfca056e998eca523d349ea15551121/e2987d27-7790-4951-b7ed-23d019b47f88_rw_1920.jpg?h=7d411c7f31708a4a4cad2bbd01f4d1f3)
FULL LEAF TINS: The original brand expression utilized traditional 3/4 view photography and centered layouts.
BRAND STYLE GUIDE
![](https://cdn.myportfolio.com/9dfca056e998eca523d349ea15551121/aeb563b1-1797-4f5b-a781-6168071be32b_rw_1920.jpg?h=51646919bac7f4afa43beecf0b52f6b0)
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PHOTO ART DIRECTION
![](https://cdn.myportfolio.com/9dfca056e998eca523d349ea15551121/429bef9f-39f1-4698-8b21-db8a8c5cdb29_rw_1920.jpg?h=f61a3d97f5438f57673a24ea54d7b299)
![](https://cdn.myportfolio.com/9dfca056e998eca523d349ea15551121/60644587-295d-4857-bec7-7fa3d82a26ef_rw_1920.jpg?h=63a43c75a701f62b30c9f40b6a3711cb)
INGREDIENTS/ECOM: Ingredients are treated like art. It has one whimsical element or the magical moment can be in the playfully, sophisticated way it is styled. Lighting has a strong sense of direction. Framing is straight overhead or directly in front of the subject. Photographers: Armstrong Pitts/Various
![](https://cdn.myportfolio.com/9dfca056e998eca523d349ea15551121/8d6b478d-4242-4ff1-bfeb-be750fd0ddef_rw_1920.jpg?h=6c413429d654a71be523a0d937164786)
LIFESTYLE: The new brand lifestyle photography depicts magical moments, as if the subject were in a
dream with a heightened sense of reality. They are whimsical and invites the viewer
to imagine the possibilities. Photographer: Cade Martin
PACKAGING
![](https://cdn.myportfolio.com/9dfca056e998eca523d349ea15551121/d0f2c289-74e4-4674-b36d-ce2377a9d99d_rw_1920.jpg?h=9140467b70cc491669d463d5d3dbc334)
![](https://cdn.myportfolio.com/9dfca056e998eca523d349ea15551121/11dc6238-8439-417d-b403-3dc33350b827_rw_1920.jpg?h=0e2949bb8de66a068239ade79f7ec1b0)
![](https://cdn.myportfolio.com/9dfca056e998eca523d349ea15551121/66bbbc3e-3e72-4fbe-a035-36cf0c483bb8_rw_1920.jpg?h=4b3674541d22e5c4aaf266249d06c40c)
![](https://cdn.myportfolio.com/9dfca056e998eca523d349ea15551121/f83b04b8-eb2f-4d26-956d-9858d4ab3ca2_rw_1920.jpg?h=8983a3ac24234ed21ac5c38d84588d37)
![](https://cdn.myportfolio.com/9dfca056e998eca523d349ea15551121/36b3b9da-1828-4f2f-8a2d-e185b10750b5_rw_1920.jpg?h=f959685c085160b2f0241d10a99db395)
SHELFSET
![](https://cdn.myportfolio.com/9dfca056e998eca523d349ea15551121/63759717-82f8-45d0-b0fa-c873ae826f77_rw_1200.jpg?h=181ed738ccca9b962d3d6b926e443a08)